Tuesday, December 05, 2006

Hockey Sponsor

Fressnapf (feed bowl) are the company that was last years official sponsor of the Stuttgart Wizards hockey team. The first team, the pseudo professionals who are playing in the state league, which is the 4th tier league in Germany.

This wonderful logo dominated the arena when you would enter. A giant banner stretching across the wall behind the bleachers. And the team uniform, in the same style as soccer, had the official sponsor's logo covering the full chest of the uniform.

As much as I am sure that Fressnapf makes absolutely fine pet food, I think they were not the best choice of sponsor. I for one think at least a little bit of hockey is about intimidating and frightening the opposition if you can. The happy cat and happy dog are among the least intimidating images I have come across while living here.

Lets hope that Fressnapf's sponsorship is not replaced by snuggle fabric softner or some soft pink toy company.

4 comments:

Anonymous said...

The cat looks like Dave's old cat, Dandy.

Ponter

Anonymous said...

may he rest in peace.

Fraser Anderson said...

sweet sweet dandy, the orange ball of fun that was scared of everyone.

I only remember seeing dandy as he ran away, he was never in a room for more than a few seconds when I was there.

Maybe it was me...

Anonymous said...

But maybe you could make a strategy out of it: Your opponents are going to underestimate you because of the nice picture - and they will be sursprised by how tough your team is ....
D